T-Venture has led a $23 million investment in Web analytics company ShareThis, to help bankroll its acquisition of mobile social platform Socialize, expand internationally and push the six-year-old company toward a more aggressive mobile strategy. The Series C infusion, which the venture arm of Deutsche Telekom did at a valuation around $150 million, comes as competing startups including Parse.ly, ChartBeat and longtime players like Google Analytics also expand their users and products.
In terms of the metrics this new tool serves up, what we’re talking about here is a ‘snapshot’. You have pageviews, social engagement, SEO, and bounce rate. If you require more details, such as top-performing posts, you’d maybe want to check out something like Parse.ly instead.
Publishers live and breathe by their site-specific, real-time tools like parse.ly, Chartbeat, Omniture and Google Analytics. These tools provide insights on stories that are trending in social media. While this activity is difficult to predict, publishers can monitor in real time, promoting those trending pieces through the social channels where they are trending, and across the site to more of that potential audience.
Three speakers graced the Big Data event: Andrew Montalenti the CTO of Parse.ly which seeks to “catalyze the adoption of the semantic web”; James Boehmer, Manager of Search Technology at the New York Times; and Allan Beaufour, CTO of Chartbeat.
Parse.ly’s mission includes “catalyzing adoption of semantic web”. And Montalenti showed how Parse.ly’s product Dash contributed “insights to the web’s best publishers.” The difference: semantics — “insight rather than raw data.”
The Parse.ly API that allows you to grasp those insightsstarts at $499 a month.
"Most of those companies use Web developers who understand user interfaces," said Sachin Kamdar, co-founder of Parse.ly, a Manhattan-based startup with a content optimization platform for publishers. "And the more these startups emerge, the more they'll need people with those skills."
From its founding, publishing analytics startup Parse.ly has embraced the idea of a virtual office. Its CTO, Andrew Montalenti, was a big believer in the power of distributed teams, a perspective gained through working on various open source projects.
Parse.ly, the content optimization platform for publishers which emerged from stealth in January has been flying under the radar when it comes to press, but has growing the size of its customer base over the past year. The company recently signed one of its largest deals to date, having now added Thomson Reuters to its list of publishing customers, and says that it’s now on track to profitability by early next year.
Our most recent TimesOpen event was our biggest yet. Here are some highlights:
Slides from Andrew Montalenti, CTO of Parse.ly
Wrap-up post from Parse.ly
Mr. Schemato, which was open-sourced live during the event
Slides from Allan Beaufour, CTO of Chartbeat
Our live blog of the event
Companies like Visual Revenue, Parse.ly, Chartbeat, NewsCurve all tout the ability to help editors make informed decisions based on the massive troves of data an outlet gets on a daily basis. Data can reveal which stories are spreading on social networks, what time of day an article does well, which headlines are drawing a crowd, and can also offer individualized reports for reporters to track their work. All of this information can help an outlet determine which stories to push and how often.
Startups to watch: The scene is dominated by marketing, media, design and finance ventures such as Parse.ly, which provides page view insight for online publishers, and Xtify, a mobile customer engagement provider.