On this week’s Structure Show a look at Google’s cloud prospects; how Netflix is engineering a way around last year’s Christmas Eve snafu, and why startups should use Amazon’s cloud services — but stick with the basics.
Some 87 percent of Google's organic traffic going to the Web's largest news sites is encrypted and showing up in reports as (not provided), according to data from Parse.ly. It's a stunning shutdown of keyword data via Google Analytics. Essentially, Google is no longer allowing webmasters to see what organic keyword searches are bringing users to their sites.
Google may be giving competitors an opening by concealing referrals in search data, Fool contributor Tim Beyers says in the following video.
The report by analytics platform Parse.ly focuses on traffic coming from a referrer where search keyword data is hidden
A look at how audiences arrive at news sites, including advice from Zach Seward, senior editor of 'side door' site Quartz, which focuses on traffic from social
The latest traffic report from publishing analytics startup Parse.ly shows Google still dominating in terms of referring traffic to publishers’ sites — but that referral data now comes without associated search terms 87 percent of the time.
Content analytics and optimization platform Parse.ly has released a feature that will enable publishers to quantify the results of sponsored content and "native advertising" - one of the more popular marketing and advertising trends among digital media professionals of late.
Sachin Kamdar, CEO of traffic analytics platform Parsely, says that while some publishers may not like being left in the dark, in Google’s view, the shift away from keywords is actually great for the larger web.
Parse.ly puts out a monthly authority report that aggregates data from billions of page views across “hundreds of top online news publishers,” and the latest report shows how fast [not provided] has grown over the past three months.
Andrew Montalenti, co-founder and chief technology officer at Parse.ly, an analytics platform which helps clients including Atlantic Media and Mashable "understand what their readers are interested in and why", thinks there are other 'dark' sources of traffic.